Sugar Land, one of the many victims of the pandemic and business shutdowns during the course of the virus, has seen a resurgence, and the community is thrilled.
In recent months, Town Center storefronts that have stood empty have filled with a variety of wares, new restaurants and entertainment venues have sprung up, and Sugar Land has come back to life.
It’s all part of an effort to bring residents back to the center of town long considered to be the hub of activity. And it’s working! At a recent Oktoberfest event, thousands flooded the street visiting food and drink stations, watching live performances, mingling with friends they hadn’t seen in years, and just enjoying a return to normalcy.
One new attraction that has been shrouded in mystery is the Department of Wonders, a unique entertainment venue fronted by a black façade and moving lights. Press for the attraction has been limited and has heightened the curiosity of the community. Sneak peeks revealed that the attraction involves story-telling, a quest, and exploration of multiple rooms that feel other-worldly and lead to discovery. Billed as appropriate for people of all ages, the Department of Wonders has become the must-see-and-do activity in Sugar Land.
Adjacent to it is a new New York-style restaurant, B.B. Italia, opening November 7. At its media event, B.B. opened its expansive doors into a large space formerly occupied by Charming Charlies. The menu includes pizza with all the toppings, homestyle pasta, and a hot antipasto tower that your whole group can share. Don’t miss the cannoli, a treat rarely found in this area of the country and one that is absolutely delicious.
The Art Museum TX is the perfect place to peruse all forms of artwork, from installations to sculptures to paintings and mixed media. The displays change regularly, and the museum is a beautiful space to host private or corporate events. It is located at the corner of the center green, in front of the courthouse.
And speaking of the green, it has been hyper-active with events, Friday and Saturday night family-friendly concerts, Instagram-loving photo takers, and those who just want to set up some lawn chairs and have a picnic. Movies on the lawn are a popular draw, as is Sugar Land Idol, a singing competition that showcases local talent.
Down any of the streets, you’ll find the new Smashed Clay pottery studio where you can make your own art, Yes Yoga where you can Namaste to your heart’s content, and the Boardroom Salon for Men, catering exclusively to men who need a cut or a shave. Clothing stores, medical providers, and restaurants round out the offerings, all within walking distance from any of the three free parking garages.
Sugar Land Town Center is rebounding! Hopefully it’s a sign of better days to come.