When Automotive News names your dealership one of the best in the country, you’re doing something right. When you make the Top 100 three years in a row, one year making it to number 5 out of 15,000 dealerships in the U.S., you’re doing something amazing.
As Ray Carrigan, General Manager of Spring Branch Honda, says, “It’s about providing a platform for consumers to come in and be fully confident that we will provide a family-oriented business environment, be transparent, and be their selling and service dealer for life.”
Carrigan has ensured that this business philosophy has played out in the way Spring Branch Honda treats both their customers and their employees. As he says, there tends to be a Honda in a lot of families for many years, so the service they provide is crucial to winning and maintaining their customer base.
“A lot of dealers disregard their customers,” Carrigan explained. “Conversely, we mean what we say, take customers’ feedback to heart, and strive to provide the kind of environment where clients feel comfortable and part of the family.”
Carrigan is especially mindful of remaining transparent for all customers. If you’ve ever been burned by a bait and switch tactic or by promised Internet specials that don’t play out once you hit the showroom, you know exactly what Carrigan is trying to avoid. He, himself, experienced a less-than-positive shopping experience that to this day, has left a bad taste in his mouth. Consequently, he doesn’t want any of his customers experiencing this same lack of trust. He said, “No one has time to drive to a dealership that’s not going to be honest.” With that in mind, he promises that offers on the dealership website will always apply, hidden price add-ons will never be an issue, and if a car is showcased online, it will always be in the dealership where you expect to find it.
This type of honesty and respect is also extended to the employees. Town Hall Meetings give employees a chance to be heard, and special attention is given to addressing concerns and meeting requests. This makes for happy employees who consistently vote Spring Branch Honda into the Top 100 dealerships to work for. Earning the Number Five position in 2016 was an extraordinary feat considering the level of competition across the U.S. “The team is happy and it’s reflected in how they treat customers,” said Carrigan.
The team extends their family atmosphere out into the community They collect donations for paralyzed veterans, hire veterans, give to the Houston Food Bank twice a year, and collect goods and provide matching donations for the Salvation Army. Once a year, the employees work again as a team to perform a week of service.
Spring Branch Honda is located at 10250 Katy Freeway, and offers new and pre-owned vehicles and full automobile servicing. For more information and to see their latest promotions, visit their website at www.springbranchhonda.com.
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