There is more to Classic Chevrolet Sugar Land than just being a dealership; they aim for excellence! As a General Motors Dealer of the Year for seven straight years, Classic Chevrolet recognizes it is their loyal customers who got them there.
“Our communities give to us and the right thing to do is to give back to local organizations within the community,” Classic Chevrolet Executive Manager Jeff Sebastian said.
Giving starts at the top with Classic Chevrolet Owner Tom Durant. He established the organization’s community-focused culture back in 1960 when the original Classic Chevrolet opened in downtown Fort Worth, which is now located in Grapevine. Like Durant, Sebastian believes in the responsibility a business has to its community.
“We are part of the community,” Sebastian said. “We just believe in giving back. It’s what it’s all about.”
Classic Chevrolet gives to the community in a variety of ways through numerous local charities and organizations. In 2015, Classic Chevrolet donated $75,000 to assist a local army veteran who needed a home. For 2016, Classic Chevrolet contributed over $300,000 to multiple charitable organizations that included the Fort Bend Women’s Center, Fort Bend Senior Meals on Wheels, Kickstart Kids, Fort Bend Education Foundation, and the Sugar Land Police Officers Association to name a few.
“We have contributed hundreds of thousands of dollars every year,” said Sebastian. “We are here to play our role in the community. It’s synergy in a way I suppose. We give to the community and they give to us. We give again and the cycle continues. That’s how it works.”
Perhaps the biggest way Classic Chevrolet gives to the community though is through their Annual Classic Chevrolet Sugar Land Chili Cook-off. This year marked the seventh year for the event and they raised over $52,000 for Fort Bend first responders. Classic Chevrolet covers all of the operational expenses necessary to run the event.
The Chili Cook-off event was attended by over 2,000 people, who enjoyed bungee jumps, rock climbing, a dunking booth, and a unique ‘beat the car’ activity. The chili cook-off had 48 teams from local chambers, businesses, and Fort Bend law enforcement and fire and EMS departments.
The event also included opportunities for the public to interact with first responders in a casual atmosphere. Fire engines, ladder trucks and SWAT vehicles were all on display for the public to learn about.
“It was bigger and better this year than it has ever been before,” Sebastian said. “We had big goals for this year and have even bigger goals for next year – raise a lot more money and have a lot more people involved.”
Every penny raised from the event went towards Fort Bend first responders, including law enforcement, fire and EMS associations, as well as, the cities of Sugar Land, Missouri City, Stafford, Richmond, Rosenberg and Meadows Place.
The secret to their success is the way they earn the community’s business. The dealership’s motto ‘Relax…and enjoy the difference’ speaks to it.
“For us, it’s not just a motto,” Sebastian said. “It’s the way we do business because we actually want our customers to have a relaxed and enjoyable experience.”
Classic Chevrolet understands purchasing a vehicle can be a stressful experience. However, they believe it should be an exciting time for customers. The sales team aims to take the stress and pressure out of the car buying process.
“We just want them to relax and enjoy the process, because it isn’t something you do every day,” Sebastian said.
Therefore, the Classic Chevrolet atmosphere is relaxed and it’s a no-pressure environment. The goal at Classic Chevrolet is to give the customers a good deal and great automobile shopping experience.
“We really mean it,” Sebastian said. “Everyone says it, but we truly act it and believe it. We have some of the highest customer satisfaction scores in all of Texas, plus great reviews. We really put our money where our mouth is.”
Classic Chevrolet takes a lot of pride in the sales process, but also in their service process. They assist customers throughout the entire vehicle lifecycle. From brand new to 100,000 miles, Classic Chevrolet is there for anyone with an automobile.
“We want to be there from the beginning and all the way through their life,” Sebastian said. “Hopefully, they will come back to us time and time again.”
The service department does everything from run of the mill maintenance like oil changes, tire rotations, and filter flushes to bigger service work like transmission and engine repair. They can do it all.
“When our customers come in for service maintenance, whether it is typical maintenance or service repair work that needs to be done,” Sebastian said, “we go above and beyond to make sure customers are communicated with effectively and treated like family members.”
Some of their customers drive from over 50 miles away just to have their oil changed, because of the service they receive. Any make or model is welcomed at Classic Chevrolet, regardless of whether the vehicle was purchased there or not.
Most dealerships view customers as one-off opportunities to make a sale and put the most money in the dealership’s pockets. It isn’t that way at Classic Chevrolet though. Classic Chevrolet customers are viewed as family, where it is about how they can take care of the customer in the best way possible.
“We believe customers will appreciate our business philosophy and come back again,” Sebastian said. “We would rather sell a customer cars for the rest of their life than just sell them one car and try to take advantage of them.”
Summer time at Classic Chevrolet means lots of inventory and lots of great deals. Come experience the Classic Chevrolet difference and start a lifelong automotive relationship at 13115 Southwest Freeway Sugar Land, Texas. For more information, visit www.classicchevysugarland.com, or call 866-498-5485 for sales and 866-500-1660 for service.